# Mockup Persona — "Sam Chen"

All Posthorn UI mockups use this fictional persona for sample content. The shape (founder + caregiver + multi-startup + ADHD-ish overwhelm) parallels typical Posthorn buyers but the names, companies, medical details, and relationships are invented. Real customer data never appears in mockups.

## People

- **Sam Chen** — 35, the user. Co-founder of two early-stage companies, parent of two, married to Aria.
- **Aria Chen** — wife. Runs household ops + kids' medical care. Co-runs Wildflower Tea with Sam.
- **Theo Chen** — son, age 13. Chronic medical complexity (immune dysregulation regimen).
- **Mira Chen** — daughter, age 11. Less medically intensive; weekly OCD therapy.

## Work people

- **Paul Singh** — co-founder of Conduit AI (with Sam). On the road this week (Web Summit).
- **Daniel Park** — front-end engineer at Conduit.
- **Alex Rivera** — DevOps at Conduit.
- **Vinita Shah** — engineer at Conduit (India team).
- **Harman Patel** — engineer at Conduit (India team).
- **Kira Mehta** — India marketing liaison.

## Companies

- **Conduit AI** — Sam + Paul's company. Builds Lumen.
- **Lumen** — AI orchestration product, made by Conduit AI. Sam's primary professional focus.
- **Wildflower Tea Co.** — joint venture with Aria. Online tea shop.
- **Sterling Group** — current consulting client.
- **TaxPlanIQ** — a partner integration that Lumen ships with.

## Medical / school

- **Dr. Harrison** — Theo's UCSF specialist.
- **Dr. Whitfield** — Mira's UCSF provider.
- **Dr. McAllister** — UCSF infectious disease.
- **Riya** — Sam's therapist (weekly Wed evening).
- **Sasha** — Mira's OCD therapist (Mon afternoons).
- **Oakridge Middle** — kids' school.

## Friends mentioned occasionally

- **Owen** — high school friend, in recovery, surfaces with low frequency.
- **Cal** — old friend in Idaho, gone-quiet.
- **Elias** — close-as-family. Currently dealing with health issues.

## Email addresses (when shown in UI)

- `sam@chen.email` — personal
- `sam@wildflowertea.co` — tea co
- `sam@conduit.ai` — Conduit work
- `sam@stridegroup.com` — Sterling consulting account
- `aria@chen.email` / `aria@wildflowertea.co` — wife
- `paul@conduit.ai` — co-founder